Join us for the Opening Keynote to kick off the event with inspiration, insights, and a look at what’s ahead. You won’t want to miss this energizing start! Speakers Christopher Lackner, Founder/President, Hemp Beverage Alliance Ted Whitney, Chairman of the Board, Hemp Beverage Alliance Rick Craig, Vice President, RH Barringer Distribution Jon Halper, Owner & […]
Once you arrive, unite with industry peers for a dynamic networking mixer that sets the tone for an unforgettable HBE experience. Kick-start your event experience in style.
Includes a light continental breakfast, coffee, and tea. Sponsored by: Climbing Kites & Happi
HBA, NBWA, WSWA, and BA all represent members who want a safe, thriving hemp beverage industry that provides opportunities for everyone. In this discussion, leaders from each group will discuss what they see as the category's challenges and opportunities. More importantly, they'll discuss what they all have in common—and where they are in conflict—when it […]
In 2025, statehouses nationwide considered (and are still considering) legislation to regulate hemp beverages. Moderated by HBA's general counsel, this panel of regulators, legislators, and lobbyists will discuss how states approach regulation and how industry can help create regulatory frameworks that work for everyone. Speakers Michelle Bodian, General Counsel & Head of Regulatory Affairs, […]
Bottled and canned drinks often have one of the highest profit margins in convenience stores. Hemp beverages need to compete for coveted shelf space with beer, energy drinks, soda, and bottled water. Hear these C-store operators discuss how to crack the cooler. Speakers Melissa VonderHaar Peretz, Dir. of Marketing & Industry Relations, iSEE Store […]
Brands face a unique blend of opportunity and complexity as the hemp beverage market expands. From navigating regulatory gray areas to managing inconsistent supply chains and educating a still-curious consumer base, scaling a hemp-infused drink line is not for the faint of heart. In this candid session, industry leaders and brand builders share their real-world […]
Distributors hold a key to scaling your brand, but what do they look for in a supplier partnership? Hear firsthand from leading distributors about what separates great brands from the rest, how to set yourself up for success, and how to avoid common missteps. Speakers Christopher Lackner, Founder/President, Hemp Beverage Alliance (M) Justin Crouch, […]
Staying compliant in the hemp beverage industry is a moving target. This panel will break down the latest regulatory challenges for on-premise sales and distribution, plus best practices for responsible labeling and claims. Learn from top experts how to navigate the complexities of compliance without stalling your growth. Speakers Joanne Caceres, Partner, Dentons (M) […]
Details coming soon!
Includes a light continental breakfast, coffee, and tea. Sponsored by: Landrace Origins
What does it take to build a hemp beverage brand that actually sells? Experts will share proven tactics to drive awareness, engagement, and conversions, from SEO and DTC strategies to retail marketing and experiential activations. Speakers Jen Lamboy, VP of Strategy, Hybrid Marketing Co. (M) Craig (Lewie) Lewis, Founder, Flyers Cocktail Company Thomas Winstanley, […]
Fast-growing companies require capital to meet growing demand and scale operations. This panel brings together investors and lenders to discuss what they look for, how to secure funding, and the best financing options. Speakers Kim Sanchez Rael, CEO & Co-Founder, Azuca (M) Jeff Cantalupo, Founder & Managing Partner, Listen Ventures Aaron Edelheit, CEO, Mindset […]
As retail outlet distribution starts to build, most hemp beverage companies are using DTC, online marketplaces, and delivery to get their products into consumers' hands. This panel will explore the opportunities and challenges of building a customer base for in-home consumption and higher profit margins. Speakers Eric Meth, Chief Innovation Officer, Surfside.io (M) Kim […]
Access to banking, payment processing, and investment capital remains one of the biggest hurdles in the cannabis-adjacent space. Hear from financial experts on how to navigate these challenges, unlock funding, and future-proof your business. Speakers Peter Berg, Chief Development Officer, Frontier Risk (M) Ross Sloan, SVP & Cannabis Banking Officer, Dart Bank Drew Brasiel, Co-Founder […]
Ready-to-drink (RTD) may have led the charge, but the hemp beverage category is evolving fast. From large formats and mini bottles to on-tap kegs, new packaging is expanding consumer occasions and retail possibilities. Join this panel for a forward-looking discussion on what’s driving demand, how these new formats are reshaping the market, and why smart […]
With the rise of hemp beverages, a new category is reshaping the adult beverage market. This panel delves into how vineyard owners and craft beverage producers can capitalize on this emerging trend by incorporating intoxicating hemp beverages into their portfolio. Industry experts will unpack the evolving regulatory framework, explore formulation challenges, and share insights into […]
Hemp Beverage Expo is produced by HempBevExpo LLC, a wholly-owned subsidiary of Jage Media, Inc. in partnership with the Hemp Beverage Alliance. Jage Media is a business-to-business company that produces distinctive events and focused content that accelerates the growth and profitability of nascent industries with a focus on CPG categories.
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