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Opening Keynote

Ballroom ABCD

Join us for the Opening Keynote to kick off the event with inspiration, insights, and a look at what’s ahead. You won’t want to miss this energizing start! Speakers Christopher […]

Building the Category Together

Ballroom ABC

HBA, NBWA, WSWA, and BA all represent members who want a safe, thriving hemp beverage industry that provides opportunities for everyone. In this discussion, leaders from each group will discuss […]

Bulking Up: The Challenges of Scaling your Beverage Brand

Ballroom D

Brands face a unique blend of opportunity and complexity as the hemp beverage market expands. From navigating regulatory gray areas to managing inconsistent supply chains and educating a still-curious consumer […]

Winning with Distributors — What They Really Want

Ballroom ABC

Distributors hold a key to scaling your brand, but what do they look for in a supplier partnership? Hear firsthand from leading distributors about what separates great brands from the […]

Cracking the Compliance Code

Ballroom D

Staying compliant in the hemp beverage industry is a moving target. This panel will break down the latest regulatory challenges for on-premise sales and distribution, plus best practices for responsible […]

Marketing that Moves the Needle

Ballroom ABC

What does it take to build a hemp beverage brand that actually sells? Experts will share proven tactics to drive awareness, engagement, and conversions, from SEO and DTC strategies to […]

Beyond the Vineyard: Expanding Your Portfolio with Hemp

Ballroom D

With the rise of hemp beverages, a new category is reshaping the adult beverage market. This panel delves into how vineyard owners and craft beverage producers can capitalize on this […]