Craig (Lewie) Lewis

Marketing that Moves the Needle, July 11 @ 9:00  - 9:45 am

With a background consulting on innovation and insights projects with big-beverage, and a penchant for old-fashioneds but not hangovers, Lewie dove head first into the non-alc space with Flyers Cocktail Co, building the future of drinking with award winning sparkling, non-alcoholic cocktails, to help New Yorkers and the world imbibe, and live their life without compromise (hangovers). Lewie is a TedX speaker, Guinness World Record holder, Freediving Instructor, wingsuit pilot and proud father of a rambunctious Australian Shepherd. Lewie has worked on fast-pace projects with global and local teams at Budweiser, Bud Light, Red Bull, NFL, NHL, Heineken, Anheuser-Busch, PepsiCo and helps start-ups scale through VC Incubator introductions, brand strategy and marketing. Lewie managed a world-first and USA's biggest beverage activation; live-syncing of 80,000 Bud Light Touch-Down Glasses to scoring moments at SuperBowl LII, working with NFL, Anheuser-Busch and Buzz Connect. Lewie believes in a future where consumers have more choice during traditional alcohol occasions, across alcoholic, low-alc, non-alc, and cannabis beverages.