Myka Cygielman

DTC & Online Marketplaces: Meeting the Consumer Where They're At, July 11 @ 9:50  - 10:35 am

Myka Cygielman is the Vice President of e-Commerce of Wana Brands, one of North America’s leading cannabis edibles companies. A seasoned marketing leader with a reputation for sharp strategy and scaling consumer-first businesses at the intersection of wellness and e-commerce, her career has spanned both high-growth startups and established powerhouses—including leadership roles at Therabody and cbdMD.

At Wana Brands, Myka is the guiding force behind ShopWanderous.com, a curated online destination for hemp-derived THC beverages and edibles. Wanderous represents the next evolution for cannabis brands, creating a legal, national, and digitally native pathway for consumers to explore THC products with transparency, ease, and confidence. By bridging the gap between compliance, convenience, and brand integrity, Wanderous is paving the way for cannabis to enter the mainstream wellness market—one sip (or gummy) at a time.

Myka lives in Charlotte, North Carolina, with her husband and daughter. And yes, she’s always up for karaoke at a good dive bar—thanks for asking.