General Questions

Who is qualified to attend?

Attendance is exclusive to hemp beverage manufacturer’s and breweries, retailers, wholesalers, distributors, and licensed cannabis operators.

How much does it cost to attend?

The cost to attend depends on your business type, registration date, and product selection. 

Business TypeAdvance Price
4/3-5/2
Showsite
5/3-6/18
Retailer – business legally sells 3rd party products to consumers$0$49
Wholesale / Distributor$299$399
Beverage Manufacturer / Brewery$399$499
Non-Exhibiting Industry Supplier$1,799$2,199
Licensed Cannabis Operator$399$499
Do you have to be 21+ to enter the event?

Yes. Only adults 21+ are allowed to enter the event. No children are allowed.

Is this a consumption event?

Sampling of products is allowed on the Exhibit Hall Floor by exhibitors exclusively. Outside products are not permitted on the show floor or for distribution.

Where is HBE taking place?

The Hemp Beverage Expo is taking place in Austin, TX at the Palmer Events Center from June 17 – 18th, 2026. 

How can I reserve space in the Exhibit Hall?

Email [email protected] or call (206) 338-1608 for more information on how you can show off your company at the event.

How can my organization become a sponsor?

Email [email protected] or call (206) 338-1608 for more information on sponsorship opportunities.

How do I become a speaker at your events?

Our Call for Guest Speakers can be found here: Call for Guest Speakers – Hemp Beverage Expo

Can I share Hemp Beverage Expo conference recordings?

To ensure the value and exclusivity of the content presented during the conference, we have established the following policy regarding the use of conference recordings:

  1. Access to Recordings: Access to the recordings of the sessions at Hemp Beverage Expo is exclusively limited to individuals who have registered and paid to attend the conference. This access is intended to allow attendees to revisit the content presented for personal and professional use only.
  2. Sharing: The recordings are for your individual use and may not be shared with non-attendees under any circumstances. This includes but is not limited to sharing the recordings directly or uploading them to any public or private network, social media platform, or other forms of distribution.
  3. Downloading or Reproduction: Downloading, reproducing, or any form of copying of the conference recordings is strictly prohibited. Attendees are encouraged to access the content through the official Hemp Beverage Expo platforms.
  4. Required Written Consent for Use: Any use of the conference material beyond personal review, including but not limited to educational purposes, public presentations, or promotional activities, requires the expressed, written consent of Jage Media, Inc. dba Hemp Beverage Expo. Enforcement: Violation of this policy may potentially impact your ability to participate in future HBE events.

Thank you for your understanding. We have secured permission to record the individuals for republishing through our media platforms only. Republishing this content could expose you to demand for royalties from presenters and would be an infringement on our copyrighted content.

Can I get a list of exhibitors and attendees?

We do not sell, rent or distribute lists of any kind to anyone.

Can I host, sponsor, promote, or publish external hospitality functions during the event?

Clients agree not to host, sponsor, promote, or publish any external hospitality function that conflicts with any programming or networking events that are produced by Event Management and part of the official Event schedule. This is not to impede any small group events but to avoid Clients holding large functions that are in conflict with official hospitality events. Failure to comply may result in loss of exhibit space, sponsorship status, or event access. Please contact our sales team to explore our bespoke hospitality service offerings.

Is there a hotel block?

For easy access, we’ve arranged three exclusive HBE room blocks at hotels within walking distance.

How do I secure meetings with retailers and distributors?

Leading up to the event, all attendees will gain access to the Engage networking platform that facilitates scheduling of 1:1 meetings.

Who produces Hemp Beverage Expo?

Hemp Beverage Expo is produced by Jage Media – a veteran team of B2B event producers and business media.

Registration Questions

How do I register?

Register to Attend here for Hemp Beverage Expo, Austin, TX, 2026.

What's included in my Pass?

With a pass the entire event is yours to explore without limits.

Gain access to the Experience Hall, Welcome Mixer & Opening Night Reception, Morning Breakfast Meetups, and the Official Afterparty. Plus access to all conference sessions and recordings post-event.

Your pass unlocks it all, no reservations just pure opportunity.

What is an Incognito Pass?

Incognito Attendee Passes are designed exclusively for grocery, liquor, C-store, and big-box retail buyers that prefer to exclude their name, company, or contact information from their badge or on the HBE networking app.

Do you offer Day Passes?

Hemp Beverage Expo is a 2-day event chock full of exciting seminars, exhibits, and special events. We do not offer 1-day passes.

Do I have to be pre-registered? What if I want to show up and register onsite?

Pre-registration is highly recommended. Those who do not pre-register will need to complete on-site online registration and wait for approval before gaining access to the Hemp Beverage Expo Exhibit Hall.

What is your cancellation policy?

Registration is non-refundable. All Event registration sales are final and non-refundable unless the Event is canceled by Jage Media. Exceptions will be made for medical emergencies, bereavement, and military service with documentation.

Is there a discount for HBA members?

Yes, Hemp Beverage Alliance members receive a 20% discount on registration.

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