Hemp Beverage Expo (HBE) is the only executive-level trade event focused exclusively on the hemp beverage industry.
While mainstream alcohol and food industry events are starting to acknowledge the category, HBE is where the industry truly takes center stage—with no restrictions on sampling, no sidelining, just pure opportunity.
HBE is designed to facilitate real transactions, expand distribution channels, fuel investment, and provide critical peer-to-peer learning. It connects hemp beverage brands with the suppliers, distributors, retailers, and investors they need to scale and succeed.
HBE brings together the right people in the right place—beer, wine, and spirits distributors, retailers, venture capitalists, angel investors, and high-growth brands seeking partnerships. Every attendee and exhibitor is relevant to the business of hemp beverages.
HBE is presented in partnership with the Hemp Beverage Alliance (HBA), the leading trade association advancing the hemp beverage industry through education, advocacy, and self-regulation. The event is produced by Jage Media, a proven leader in launching and scaling trade shows like World Tea Expo, MJBizCon and MJ Unpacked.
Revisit top insights, innovations, and strategies shared by industry leaders.
This Opening Keynote brings together leading voices of the hemp beverage category to explore how shared values—like age gating, testing, and transparency—have established a foundation for growth. Hear how collaboration across brands, retailers, and regulators is fueling new opportunities, creating jobs, and driving meaningful revenue in markets once left untapped.
In 2025, statehouses nationwide considered (and are still considering) legislation to regulate hemp beverages. Moderated by HBA’s general counsel, this panel of regulators, legislators, and lobbyists will discuss how states approach regulation and how industry can help create regulatory frameworks that work for everyone.
Brands face a unique blend of opportunity and complexity as the hemp beverage market expands. From navigating regulatory gray areas to managing inconsistent supply chains and educating a still-curious consumer base, scaling a hemp-infused drink line is not for the faint of heart. In this candid session, industry leaders and brand builders share their real-world experiences growing a hemp beverage business—from formulation and distribution hurdles to marketing constraints and funding obstacles. Whether an emerging entrepreneur or an established operator, you’ll gain practical insights and strategies to scale sustainably and successfully in this fast-evolving sector.
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