Putting Sips to Lips

And cans in hands

The Only Trade Event Dedicated to Hemp Beverages featuring Delta-9 THC

An executive-level B2B trade event and conference designed to drive transactions, expand distribution, and deliver critical peer-to-peer learning for leaders in the hemp beverage industry, including suppliers, distributors, and retailers.

Created for Business

HBE is built to help brands and retail buyers connect and collaborate. Attendees gain access to decision-makers who shape the future of the industry, while exhibitors showcase the latest innovations in beverages, ingredients, technology, packaging, and compliance solutions.

Unparalleled Education

HBE is more than an expo—it’s an immersive learning and networking experience. With curated content led by industry executives, attendees gain critical insights into regulatory updates, and consumer trends. This is where the industry comes together to collaborate and shape the future.

The Right Audience, The Right Event

HBE brings together a highly targeted audience of industry stakeholders including:

Participants at HBE are relevant, engaged, and positioned for impact.

High-Value Sponsorship and Exhibit Opportunities

HBE offers premium exhibit and sponsorship packages that go beyond traditional branding. Sponsors gain high-visibility activations, lead generation tools, custom marketing opportunities, and prime positioning on the event floor. This is the ultimate opportunity to get in front of decision-makers and influencers in the hemp beverage space.

Who Attends - Atlanta '25

By Business Type

By Role

By Region

Participants of HBE's First Event, July 2025, Atlanta

Contact Our Sales Team

Learn more about exhibit and sponsorship opportunities

Don’t miss the one event where you can meet with brands, retailers, distributors, and investors from around the country to propel your business forward.