In partnership with the Hemp Beverage Alliance, Hemp Beverage Expo (HBE) is the only executive-level trade event focused exclusively on the hemp beverage industry.
HBE is where the industry takes center stage.
HBE is designed to facilitate real transactions and provide critical peer-to-peer learning. It connects hemp beverage brands with the retailers, suppliers, and distributors they need.
HBE brings together the right people in the right place. Every attendee and exhibitor is relevant to the business of hemp beverages.
HBE is presented in partnership with the Hemp Beverage Alliance (HBA), the leading trade association advancing the hemp beverage industry through education, advocacy, and self-regulation.
"To see the amount of participation that showed up here, the different brands, and the attendees. I've seen people who were on LinkedIn that I wasn't able to connect with in person who were actually here. From the standpoint of a brand, we met tons of wholesalers and distributors here. We made some really meaningful connections."
Troy Davis
Market Development Manager, Wyld
"I have been to over eight different expos in the past year, and this is the best expo that I've attended so far. Everybody's very professional, it's so organized and put together, and we're excited to come back next year."
Linsey Beford
Sales, TPFN LLC / Terpfusion / CHEWBIES
"Just overall, great conversations. Simple as that."
Shane Rosas
National Sales Director, Hemplucid
"It was incredibly eye-opening. The energy was fantastic. The connections are valid, real, and important to the healthy and sustainable growth of this new industry."
Shelby Poole
Trade Marketing + Experiential Manager, Ayrloom / Gen V Labs
"Well organized, we had a constant flow of traffic. Relevant people. Distributors and regulators. We met the people we wanted to meet."
John Lynch
CEO, Kush.com
"We are thrilled to be at HBE. This has been nothing but a great opportunity. Lots of leads coming through. Lots of sampling, lots of business."
Jenn Alviani
Owner/Founder, GoddessJuno
Revisit top insights, innovations, and strategies shared by industry leaders.
This Opening Keynote brings together leading voices of the hemp beverage category to explore how shared values—like age gating, testing, and transparency—have established a foundation for growth. Hear how collaboration across brands, retailers, and regulators is fueling new opportunities, creating jobs, and driving meaningful revenue in markets once left untapped.
In 2025, statehouses nationwide considered (and are still considering) legislation to regulate hemp beverages. Moderated by HBA’s general counsel, this panel of regulators, legislators, and lobbyists will discuss how states approach regulation and how industry can help create regulatory frameworks that work for everyone.
Brands face a unique blend of opportunity and complexity as the hemp beverage market expands. From navigating regulatory gray areas to managing inconsistent supply chains and educating a still-curious consumer base, scaling a hemp-infused drink line is not for the faint of heart. In this candid session, industry leaders and brand builders share their real-world experiences growing a hemp beverage business—from formulation and distribution hurdles to marketing constraints and funding obstacles. Whether an emerging entrepreneur or an established operator, you’ll gain practical insights and strategies to scale sustainably and successfully in this fast-evolving sector.
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