Hemp Beverage Expo (HBE) is the only executive-level trade event focused exclusively on the hemp beverage industry.
While mainstream alcohol and food industry events are starting to acknowledge the category, HBE is where the industry truly takes center stage—with no restrictions on sampling, no sidelining, just pure opportunity.
HBE is designed to facilitate real transactions, expand distribution channels, fuel investment, and provide critical peer-to-peer learning. It connects hemp beverage brands with the suppliers, distributors, retailers, and investors they need to scale and succeed.
HBE brings together the right people in the right place—beer, wine, and spirits distributors, retailers, venture capitalists, angel investors, and high-growth brands seeking partnerships. Every attendee and exhibitor is relevant to the business of hemp beverages.
HBE is presented in partnership with the Hemp Beverage Alliance (HBA), the leading trade association advancing the hemp beverage industry through education, advocacy, and self-regulation. The event is produced by Jage Media, a proven leader in launching and scaling trade shows like World Tea Expo, MJBizCon and MJ Unpacked.
"Well organized, we had a constant flow of traffic. Relevant people. Distributors and regulators. We met the people we wanted to meet."
John Lynch
CEO, Kush.com
"We are thrilled to be at HBE. This has been nothing but a great opportunity. Lots of leads coming through. Lots of sampling, lots of business."
Jenn Alviani
Owner/Founder, GoddessJuno
"To see the amount of participation that showed up here, the different brands, and the attendees. I've seen people who were on LinkedIn that I wasn't able to connect with in person who were actually here. From the standpoint of a brand, we met tons of wholesalers and distributors here. We made some really meaningful connections."
Troy Davis
Market Development Manager, Wyld
“I have been to over eight different expos in the past year, and this is the best expo that I've attended so far. Everybody's very professional, it's so organized and put together, and we're excited to come back next year.”
Linsey Beford
Sales, TPFN LLC / Terpfusion / CHEWBIES
"Just overall, great conversations. Simple as that.”
Shane Rosas
National Sales Director, Hemplucid
"It was incredibly eye-opening. The energy was fantastic. The connections are valid, real, and important to the healthy and sustainable growth of this new industry.”
Shelby Poole
Trade Marketing + Experiential Manager, Ayrloom / Gen V Labs
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Hemp Beverage Expo is produced by HempBevExpo LLC, a wholly-owned subsidiary of Jage Media, Inc. in partnership with the Hemp Beverage Alliance. Jage Media is a business-to-business company that produces distinctive events and focused content that accelerates the growth and profitability of nascent industries with a focus on CPG categories.
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