Sales & Marketing Track

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Marketing that Moves the Needle

Ballroom ABC

What does it take to build a hemp beverage brand that actually sells? Experts will share proven tactics to drive awareness, engagement, and conversions, from SEO and DTC strategies to retail marketing and experiential activations.   Speakers Jenny Lamboy, VP of Strategy, Hybrid Marketing Co. (M) Thomas Winstanley, EVP, General Manager, Edibles.com Todd Harris, Co-Founder […]

DTC & Online Marketplaces: Meeting the Consumer Where They’re At

Ballroom ABC

As retail outlet distribution starts to build, most hemp beverage companies are using DTC, online marketplaces, and delivery to get their products into consumers' hands. This panel will explore the opportunities and challenges of building a customer base for in-home consumption and higher profit margins.   Speakers Eric Meth, Chief Innovation Officer, Surfside.io (M) Kim […]

Beyond the Can: Exploring Emerging Formats in Hemp Beverages

Ballroom ABC

Ready-to-drink (RTD) may have led the charge, but the hemp beverage category is evolving fast. From large formats and mini bottles to on-tap kegs, new packaging is expanding consumer occasions and retail possibilities. Join this panel for a forward-looking discussion on what’s driving demand, how these new formats are reshaping the market, and why smart […]