26 events found.
Events
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Grand Ballroom
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Registration is Open
Lobby Prefunction -
Opening Ceremony & Keynote
Ballroom ABCDJoin us for the Opening Keynote to kick off the event with inspiration, insights, and a look at what’s ahead. You won’t want to miss this energizing start! Speakers Christopher […]
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Welcome Mixer
Ballroom EFFollowing the Keynote Address, unite with industry peers for a dynamic networking mixer that sets the tone for an unforgettable HBE experience. Kick-start your event experience in style.
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Women in Hemp Morning Mixer
Lobby Prefunction Level 2Join us for the first-ever in-person Women in Hemp Coffee Hour, with a toast from special guest Lisa Hurwitz from Happi! This will be a unique opportunity to connect with […]
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Registration is Open
Lobby Prefunction -
Building the Category Together – All Access Pass Required
Ballroom ABCHBA, NBWA, WSWA, and BA all represent members who want a safe, thriving hemp beverage industry that provides opportunities for everyone. In this discussion, leaders from each group will discuss […]
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From Gray to Green: The Evolving Legal Landscape of Hemp Beverages – All Access Pass Required
Ballroom DIn 2025, statehouses nationwide considered (and are still considering) legislation to regulate hemp beverages. Moderated by HBA's general counsel, this panel of regulators, legislators, and lobbyists will discuss how states […]
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Grab & Go: Finding Cooler Space in Convenience Stores and Gas Stations – All Access Pass Required
Ballroom ABCBottled and canned drinks often have one of the highest profit margins in convenience stores. Hemp beverages need to compete for coveted shelf space with beer, energy drinks, soda, and […]
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Bulking Up: The Challenges of Scaling a Beverage Brand – All Access Pass Required
Ballroom DBrands face a unique blend of opportunity and complexity as the hemp beverage market expands. From navigating regulatory gray areas to managing inconsistent supply chains and educating a still-curious consumer […]
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Winning with Distributors — What They Really Want – All Access Pass Required
Ballroom ABCDistributors hold a key to scaling your brand, but what do they look for in a supplier partnership? Hear firsthand from leading distributors about what separates great brands from the […]
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Cracking the Compliance Code – All Access Pass Required
Ballroom DStaying compliant in the hemp beverage industry is a moving target. This panel will break down the latest regulatory challenges for on-premise sales and distribution, plus best practices for responsible […]
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Networking Lunch – All Access Pass Required
Ballroom EF -
Exhibit Hall is Open
Grand Ballroom -
Official HBE Afterparty
SKOL Brewing Company 155 Carnegie Way NW, Atlanta, GeorgiaThe fun continues at the official Hemp Beverage Expo afterparty, where SKOL Brewing Company will be transformed into a full-service hemp-infused beverage bar—complete with food and plenty of good vibes.
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HERO Fund Accelerator
Lobby Prefunction Level 2The HERO Fund Accelerator Program  (“HERO Program”) is a hemp beverage accelerator designed to propel startup growth for seasoned and experienced entrepreneurs that have run into challenges in the regulated […]
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Registration is Open
Lobby Prefunction -
Marketing that Moves the Needle – All Access Pass Required
Ballroom ABCWhat does it take to build a hemp beverage brand that actually sells? Experts will share proven tactics to drive awareness, engagement, and conversions, from SEO and DTC strategies to […]
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Fueling Growth – Funding Strategies for Hemp Beverage Brands – All Access Pass Required
Ballroom DFast-growing companies require capital to meet growing demand and scale operations. This panel brings together investors and lenders to discuss what they look for, how to secure funding, and the […]
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DTC & Online Marketplaces: Meeting the Consumer Where They’re At – All Access Pass Required
Ballroom ABCAs retail outlet distribution starts to build, most hemp beverage companies are using DTC, online marketplaces, and delivery to get their products into consumers' hands. This panel will explore the […]
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The Money Maze – Banking, Payments & Investment in Hemp Beverages – All Access Pass Required
Ballroom DAccess to banking, payment processing, and investment capital remains one of the biggest hurdles in the cannabis-adjacent space. Hear from financial experts on how to navigate these challenges, unlock funding, […]
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Beyond the Can: Exploring Emerging Formats in Hemp Beverages – All Access Pass Required
Ballroom ABCReady-to-drink (RTD) may have led the charge, but the hemp beverage category is evolving fast. From large formats and mini bottles to on-tap kegs, new packaging is expanding consumer occasions […]
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Beyond the Vineyard: Expanding Your Portfolio with Hemp – All Access Pass Required
Ballroom DWith the rise of hemp beverages, a new category is reshaping the adult beverage market. This panel delves into how vineyard owners and craft beverage producers can capitalize on this […]
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Networking Lunch – All Access Pass Required
Ballroom EF -
Exhibit Hall is Open
Grand Ballroom -
The Last Sip: Hemp Beverage Expo Wrap Party & Industry Mixer
Bookstore Gallery 461 Nelson Street Southwest, Atlanta, GA, United StatesJoin Four Venti Marketing for The Last Sip, an exclusive post-expo celebration designed for hemp beverage professionals, brand founders, and industry leaders to connect and toast the future of infused […]
