Beyond the Vineyard: Expanding Your Portfolio with Hemp – All Access Pass Required

With the rise of hemp beverages, a new category is reshaping the adult beverage market. This panel delves into how vineyard owners and craft beverage producers can capitalize on this emerging trend by incorporating intoxicating hemp beverages into their portfolio. Industry experts will unpack the evolving regulatory framework, explore formulation challenges, and share insights into consumer demand, distribution strategies, and market positioning. Join us to explore the opportunities and complexities of entering this fast-growing sector—and learn how to navigate it with the same craft and care you bring to your wine.

Speakers

Daniel Barnes, CEO, The Notorious Collective (M)

Teddy Cabugos III, Owner & President, Sunstone Winery

Sabrina Powell, Brand Lead, Five Flowers

Scott Kipers, Managing Member, Silverhawk 420